Assistant Product Manager
Specialist B2B distribution — Barcelona
2023 — present
I drive defined workstreams across the end-to-end lifecycle of B2B and industrial product lines in European markets, with primary scope across Spain and Portugal. I turn customer, market, commercial and operational evidence into portfolio priorities, product requirements and coordinated cross-functional execution.
Selected product responsibilities
- Discover and prioritise. Combine customer feedback, product enquiries, market trends, competitor activity and internal performance evidence to identify unmet needs, portfolio gaps and roadmap priorities.
- Shape the portfolio across its lifecycle. Translate portfolio goals and market evidence into clear product direction, priorities and roadmap recommendations—from opportunity definition and validation through introduction, optimisation and end-of-life review. Support each decision with range-gap analysis, extensions, substitutions, SKU rationalisation and stock-plan recommendations.
- Coordinate market readiness. Translate business needs and operational constraints into requirements, launch priorities, positioning, value propositions and go-to-market workstreams spanning availability, stock deployment, digital content, promotions, sales enablement and training.
- Build commercial viability. Assess supplier terms and cost changes, competitive position, pricing coherence and margin implications; prepare business cases and support supplier negotiations, pricing updates and purchasing decisions.
- Govern product integrity. Maintain the business quality of hierarchies, classifications, commercial attributes and supplier references across SAP, PIM and digital channels, and coordinate technical, regulatory and sustainability documentation so products remain market-ready.
- Measure and evolve. Review product and launch performance, adoption, customer feedback, service, availability, rotation and ageing; turn the findings into portfolio, roadmap and corrective recommendations.
- Portfolio
- Multi-categorymanufacturer, partner and own-brand product families
- Lifecycle
- End-to-enddiscovery, range strategy, launch, optimisation and end-of-life review
- Market
- Europeanprimary product and customer scope across Spain and Portugal
- Delivery
- Cross-functionalcommercial, purchasing, supply, data, technical, digital and marketing functions
Evidence that informs product decisions
- Customer need
- Feedback, enquiries, substitution patterns and evidence of unmet demand
- Commercial health
- Performance trends, price position and margin implications
- Operational health
- Rotation, ageing, availability, service and supplier performance
- Product integrity
- Lifecycle status, adoption, data completeness and documentation readiness
Ownership boundary I lead the analysis, translate evidence into requirements and priorities, and coordinate cross-functional delivery. I recommend portfolio, pricing and supplier actions; final commercial and portfolio approvals remain with the relevant management stakeholders.